How Can Fashion Homes Benefit You?
Whether you’re a developer looking to attract multiple buyers for a residential tower, a property owner struggling to sell a luxury villa, or an agent looking after a portfolio of property, the benefits of using the services of Fashion Homes are significant, both financially and commercially.

Faster Selling Time
Staged homes sell statistically 2-3 times faster than non-staged homes--which means that by selling faster you endure less price reductions.

More Viewings
By enhancing a vacant property using the latest staging techniques, you can appeal to more of your target buyers.

Longer Viewing Time
Statistics show that when buyers spend more time in your home, they are more likely to buy, which is what you will get from the Fashion Homes experience.

Differentiation
In today’s market of over-supply of new properties, you need a unique selling proposition. What makes your property stand out? Fashion Homes can provide you with that competitive edge--transforming dull vacant property into a living luxury home that buyers desire.

Higher Selling Price
Perceived Higher Value
Studies have shown that staged homes sell up to 15% higher. After being transformed by Fashion Homes, the perceived value rises as prospective buyers see themselves living in this new luxury home.

More Money through Saving
Fashion Homes covers many of the costs you normally endure when marketing and selling your home, including regular professional cleanings and utilities. Holding costs such as mortgage, lost investment opportunities and maintenance fees are greatly reduced as our service moves your property faster and for a higher value.

Click here to use the Fashion Homes Calculator to see how you can save on your property.

Competitive Advantage
You don’t make a dirham until the property sells, so why not use every tool available to give you the advantage in a buyer’s market? Ensure your listings stand out attracting more buyers and sellers, meaning more business for you.

Maintain The ‘New’ Look For Your Property
New, fashionable properties are always first choice for buyers and that’s why we maintain the new look through ongoing cleanings.

Build Reputation
Having vacant property empty for long periods of time creates a bad impression. Make sure your reputation precedes you as someone who is successful within the industry. One of the most powerful forms of marketing is word of mouth and Fashion Homes can make sure that your property is being talked about for all the right reasons.

Secure Your Investments
So many investors have been forced out of business with the market crash, including developers and agents. We give you the marketing edge to strengthen the position of your product, providing you with sustainability and enhancing your reputation.

On Site Fashion Home Managers
Our team of Fashion Home Managers are carefully chosen and trained to attract more buyers and tenants through the Fashion Home Experience. They are dedicated to making sure that your property is always in perfect condition and ready for prospective buyers. Because every detail counts, our Fashion Home Managers have an eye for perfection, coordinating everything from daily cleaning services to the finer details such as temperature control.

Daily Cleaning Service
We understand the value of having a new-looking property. That’s why we have a specially trained crew to clean far beyond what normal cleaning companies do. With desert dust and sand infiltrating your home, this service is critical to ensure your home is spotless at all times.

Weekly Window Cleaning
We know you paid a premium for the view, and that has to be preserved. When you sign with us, a weekly window cleaning service is included at no extra cost.* We understand that developers and Home Owners Associations can’t get to them as regular as you’d like, so we take the initiative to do them weekly. Buyers don’t wait and you only get one chance to make a first impression.

Professional Photography
If you can’t see it, you can’t sell it. In 2010, almost 95% of buyers viewed properties on the Internet before deciding to visit in person. That’s why we have specialized property photographers to take images which are also geo-tagged so that search engines can keep your property visible on the internet. The rights of the photos belong to you and you can use them with any agent ensuring you have your marketing material ready.

Fact:  The cost of staging is a thousands less than the cost of a price reduction

Fashion Homes Investment Calculator

        5%-15%
      Increased Value Multiplyer 3%
         

 

No of Units

Value Now

Total Value

Increase in Value

Unit Type studio 20 400,000 8,000,000 240,000
1 bed 35 500,000 17,500,000 525,000
2 bed 30 800,000 24,000,000 720,000
3 bed 50 750,000 37,500,000 1,125,000
     

Total Increased Value

2,610,000
     

Cost for Staging 4 Units

 

Staged Homes sell up to 15% higher price, and 2-3 times faster than non-staged homes.

If you are ready to make the move, and move your properties, contact Fashion Homes Today!
Are you looking to move your developments faster and for more money?

How are you coping with the largest over-supply of property in Dubai’s history? You need to be unique and competitive. Fashion Homes can help you by showcasing your product through luxury furnishing, design and staging to attract a wealth of buyers to your development.

With the property market often volatile and unpredictable, we can learn from more mature markets like the United Kingdom and the United States, which have been through several market cycles and have already faced slowdowns. One of the most effective techniques to move property and maximize its value is through staging and this is where Fashion Homes can support you as your partner.

The days are long gone when buyers would buy property unseen in a fast rising stock market. Today, buyers are overwhelmed with choice from desperate sellers and discounted prices. Buyers want new, luxury property and staging makes your used home appear fresh and inviting.

When you have your development staged with Fashion Homes, rest assured that your properties are the best looking on the market – immaculate, luxurious, cool and comfortable - communicated by professional imagery to attract more buyers and tenants through increasing the perceived value.

 

Where did the need for staging services originate?
The population has multiplied more than 20 times over the last 50 years and the need for housing has grown in tandem. However, over the last decade, the market has witnessed a roller-coaster of activity.
The year of 2006 saw some of the most spectacular real estate developments the world has ever seen.
In 2008, Dubai was at its height of the property boom and a significant amount of money was made within the industry.
Cityscape, one of the largest exhibitions in the region, reflected the first signs of slowdown in the market, as buyers were few and far between. There was a lack of flipping at the event followed by the market crash in the United States which led markets worldwide to slow down and in some cases come to a halt. Dubai soon felt the shakedown and some developers weren’t able to give property away. Because the real estate market is inefficient, such large numbers of buildings will take years to complete and the demand will not match the huge supply in the market. This was the crash.
Even with the planned demolition of some projects, there remained several hundred projects and tens of thousands of new units available, putting even more stress on the market. Just a few years ago, there were thousands of developers, but many were forced out of business due to increased competition. After the crash, buyers left the market and developers were left with unfinished projects they couldn’t continue to finance without the demand.
Developers are finding that have to adjust to new market conditions or simply not survive as a business. Today, as a developer, you need every advantage to be a winner in this industry. Every detail counts. Developers struggling to find funds to complete projects they’ve started at the boom just few years prior. Developers, investors, and agents soon to face the largest over-supply in Dubai’s history.

If you are ready to make the move, and move your properties, contact Fashion Homes Today!

Are you struggling to sell your property in today’s competitive market?
FashionHomes
- Investors

How you showcase your property in today’s market is the difference between successfully selling your home or having it sitting empty for months.

By furnishing, designing and staging your property and transforming it into a luxury home which is then marketed with high quality images online, you have the opportunity to differentiate your asset from the thousands of other listings. A picture is worth a thousand words and buyers need to be compelled to take action to make that viewing appointment.

Significant savings and a higher selling price for your property are the two main reasons why property owners use our service.

If you would like to sell your property as quickly as possible for up to a 15% higher price, contact Fashion Homes today to see how we can help.

Reduced Holding Costs
By working with Fashion Homes you can reduce your holding costs through reduced mortgage payments with a faster selling time.

Faster Selling Time
The less time your property is on the market, the more you save. Using Fashion Homes can help you sell your property up to 2 to 3 times faster than vacant property.

Higher Selling Price
By staging your home, you immediately increase the perceived value of potential buyers. By creating a luxurious atmosphere, you are able to command a more lucrative price for your home.

To see more of the many benefits Fashion Homes can bring to your properties, click here.
Are you looking to increase your commission by selling more listings at a faster pace?
FashionHomes
- Investors

With market conditions more competitive than ever, you can no longer sit and wait for the business to come to you. These days, you have to actively sell your property and work hard to persuade customers to buy your listing over the many others on the market. Fashion Homes can help you to deliver more value for your clients.

Have you ever had a client that
has a high-priced listing above market price?

You know your client wants to sell but is not willing to reduce the price to a competitive amount to attract more buyers. Ultimately, the property can remain empty for months. The solution is using Fashion Homes to stage the property to ensure the listing will increase in perceived value, attract more buyers, and ultimately sell much faster. This means you, as an agent, are paid up to 2 to 3 times faster. Our service won’t cost you a dime, because we charge the seller not the agent.

The benefits of using Fashion Homes are numerous and include:

Reduced Marketing Costs
The longer the property stays on the market, the more costs you incur. According to the Real Estate Staging Association’s report of 87 vacant homes in 2009, staged homes properties averaged 78% less time on the market. What does that mean for you?

Retain More Clients
The faster your listings sell, the happier your clients will be as you won’t lose listings from frustrated customers.

Attract More Buyers
Luxury, attractive homes captivate and allure more buyers meaning more prospects for you. Can you handle more business?

Attract More Sellers
One of the top questions sellers always ask is how long your listings take to sell. If your property sells faster than your competition, then you’ll be their top choice.

Gain a Marketing Edge
Sellers often presume that the reason the property isn’t attracting buyers is due to the agent. By referring Fashion Homes, simply leave it to us to liaise with your client. We will show how the property will sell better when furnished and staged, leaving you with a satisfied seller.

Want to see more benefits Fashion Homes can bring you? Click here to see more!

If you’re ready for more business, contact Fashion Homes today!

Packages
Initial offering for limited introductory number of clients
Single Owner Package:
Single Owner Package

This package is designed for an owner or investor who is selling a single unit. The package includes:

  • Professional Interior Staging
  • Dedicated Fashion Home Manager
  • Interior painting of feature walls
  • 25 high-resolution, professional photos with geo-tagging
  • Virtual viewing videos for 3 rooms
  • Initial deep-cleaning service
  • Daily cleaning service
  • Weekly exterior window cleaning service*

    Investment Special 3 Month Success Commitment:
  • Call For Quote
  • Success Fee:   0.5% of Final Selling Price

 


 

Developer Model Home Package

Developer Model Home Package

This package is ideal for the developer who has one or more buildings they are selling or leasing their units. Fashion Homes can stage one of each of your unit types, from one-bedroom apartments to penthouse suites. This provides buyers with a model so they can view the property at its very best. The package includes:

  • Professional Interior Staging
  • Dedicated Fashion Home Manager
  • Interior painting of feature walls
  • 25 high-resolution, professional photos with geo-tagging
  • Virtual viewing videos for 3 rooms
  • Initial deep cleaning service
  • Daily cleaning service
  • Weekly exterior window cleaning service*

    Investment Per Unit based on a minimum of 4 properties 12 Mont Success Commitment:
  • Call For Quote
  • Success Fee:  Waived

Click Here to Sell Better.


*Certain properties are not feasible.
**Pricing subject to change, contact your Fashion Homes Rep today for current quote. This estimate is for up to 1,500 s.f. Larger properties require more investment.